(///state.richer.bronze – Ipsos, London, UK)
Margaret was bored. Her boys were pretty self-sufficient now, teenagers who knew everything. Raymond was either at work or on the golf course. Her part-time job at the carpet company was undemanding and gave her spending money which she frittered on unnecessary clutter. Her life had metamorphosed into something perfectly pleasant but unutterably tedious, a conveyor belt of activity over which she had no real influence.
She only really filled in the online survey to kill a few minutes. She thought it unlikely she would win an Amazon voucher for sparing two minutes of her time to say what she thought of the water bottle she had recently purchased, but she did it anyway. Frankly it was nice to be asked what she thought of something, for a change.
But somewhere in the online world, answering one survey seemed to tell the survey gods that here was someone they could count on, and her inbox flooded with requests for multiple opinions. Soon she was describing her recent visit to the Golden Spot Café, her purchase of discounted super noodles from the local supermarket and even her view of the packaging her previously reviewed water bottle had arrived in.
Surveys bombarded her from every angle and she was happy to reply, enjoying being asked to state what she thought for a change, giving her renewed purpose. And unlike daily life, being critical was not seen as a fault, quite the reverse in fact. When she mentioned she had been disappointed with the speed of service at the florists, she was sent a gift voucher by way of apology. Rating the cleanliness of the local garage as bronze rather than gold meant that her next service would be half price. The more negative she was, the richer in reward she became.
Anonymity was more successful than real life though. Using the same approach with her sons’ attitude to chore completion or conversational engagement yielded nothing but arguments. Raymond didn’t appreciate her suggestions for how he improve his golf swing. But no matter. Her opinion mattered now, and she would no longer hold back.
It was that approach which led her to the bank that Thursday morning for a meeting with the manager, who wanted to discuss why his staff only rated two out of 10 for customer service and how they could perhaps “smile more and provide greater clarity on financial planning”. If she hadn’t been there then she wouldn’t have got caught up in the robbery, and if she hadn’t criticised the robber’s choice of balaclava and the technique he was using to hold his rifle then she probably wouldn’t have been shot in the head.
The world went black before it went white. Visions and confusion flashed in front of her but when all was calm and she could process what she had seen, she found herself sitting on a bench with a kindly looking gentleman next to her.
“Hello Margaret,” he said gently. “You’ve been through an ordeal. But now you are at peace. Welcome to Heaven.”
Margaret looked at him, looked around, and then back at him again. “Thanks,” she said. “Thanks. I’m not sure what to say.”
“Of course, take your time, this takes much adjustment.” He smiled.
“Yes. Those gates, not as shiny as I thought the pearly gates would be. I think you could make them a little brighter, really get them to stand out more, greater impact for new arrivals. And this bench, I think it should be softer, more comfortable, this is heaven for goodness sake. Your wings, they’re a little small, if you want to impress your new visitors, bigger, more magnificent.
“Are you able to arrange a meeting with your manager?”
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